Successful businesses profit by giving people what they want, and Search Engine Marketing can help you find out what people want, how to give it to them, and all whilst getting you more sales leads!

Be Found By The People Already Looking For You

One of the major advantages of Search Engine Marketing is that it enables you to be found by the people who are already looking for you.  It is always much easier to sell to these people since they are already motivated enough to look for a solution to their problem, and they are actively doing it right now.

If someone enters “Dublin electrician” into the Google search engine then we know that they are looking for an electrician.  An electrician in Dublin that can get this searcher to his website stands a good chance of making a sale.

Gather Market Intelligence at the Same Time

If our Dublin electrician has Ads for each of his services that are triggered when a relevant search is performed, then he can determine which service has the most demand based on the number of times each Ad is shown.

Our Dublin electrician can even determine if “Qualified” or “Reliable” is a bigger concern for his customers by testing whether an Ad titled “Qualified Dublin Electrician” brings more visitors to his website than an Ad titled “Reliable Dublin  Electrician”.

By uncovering his customers concerns and then addressing them throughout his sales process our electrician can help to increase the likelihood that a visitor to his website will pick up the phone and give him a call.

Gain A Sustainable Competitive Advantage

The market intelligence that can be gained using Search Engine Marketing is invaluable for businesses agile enough to act upon it.

Not only can they construct better sales funnels that bring them more sales, but they can see changes in market conditions before their competitors, and amend these sales funnels or create new ones to take advantage of this knowledge.

Search Engine Marketing is one of the quickest and most cost effective ways to find out what services and products people are actively looking for, and enabling you to be found by them.

A benefit of Search Engine Marketing (SEM) is that it can be broken down and implemented in short and distinct steps.

My Search Engine Marketing Plan

1. Keyword research to help determine which keywords (search phrases) are likely candidates to get website traffic.

2. Competitor analysis to help determine the best plan to enter the market.

3. Creation of a prototype website to send initial traffic to.

4. Implemention of an initial pay-per-click (PPC) campaign to determine volumes of search traffic, competition on keywords, and likely costs per click and lead.

5. Identification of keywords to focus on when entering the market to help make the best use of resources to achieve business objectives.

6. Website content development for the identified keywords to help attract more visitors to the website and increases conversions of visits to sales.

7. Search engine optimisation (SEO) of landing pages for the keywords identified to attract organic traffic as well.

8. Graphical makeover of the website to help increase conversions of visits to sales.

9. Ongoing relationship marketing (newsletters, etc) to help increase conversions of buyers into repeat customers and referrers.

10. Ongoing monitoring, analysis, and support to help ensure that the constructed sales funnels continue to work successfully, and are adapted to changing business requirements and opportunities.

11. Additional steps to help a business grow can be implemented depending upon business requirements and the particular market.