Implementing A Search Engine Marketing Plan

A benefit of Search Engine Marketing (SEM) is that it can be broken down and implemented in short and distinct steps.

My Search Engine Marketing Plan

1. Keyword research to help determine which keywords (search phrases) are likely candidates to get website traffic.

2. Competitor analysis to help determine the best plan to enter the market.

3. Creation of a prototype website to send initial traffic to.

4. Implemention of an initial pay-per-click (PPC) campaign to determine volumes of search traffic, competition on keywords, and likely costs per click and lead.

5. Identification of keywords to focus on when entering the market to help make the best use of resources to achieve business objectives.

6. Website content development for the identified keywords to help attract more visitors to the website and increases conversions of visits to sales.

7. Search engine optimisation (SEO) of landing pages for the keywords identified to attract organic traffic as well.

8. Graphical makeover of the website to help increase conversions of visits to sales.

9. Ongoing relationship marketing (newsletters, etc) to help increase conversions of buyers into repeat customers and referrers.

10. Ongoing monitoring, analysis, and support to help ensure that the constructed sales funnels continue to work successfully, and are adapted to changing business requirements and opportunities.

11. Additional steps to help a business grow can be implemented depending upon business requirements and the particular market.