Successful businesses profit by giving people what they want, and Search Engine Marketing can help you find out what people want, how to give it to them, and all whilst getting you more sales leads!
Be Found By The People Already Looking For You
One of the major advantages of Search Engine Marketing is that it enables you to be found by the people who are already looking for you. It is always much easier to sell to these people since they are already motivated enough to look for a solution to their problem, and they are actively doing it right now.
If someone enters “Dublin electrician” into the Google search engine then we know that they are looking for an electrician. An electrician in Dublin that can get this searcher to his website stands a good chance of making a sale.
Gather Market Intelligence at the Same Time
If our Dublin electrician has Ads for each of his services that are triggered when a relevant search is performed, then he can determine which service has the most demand based on the number of times each Ad is shown.
Our Dublin electrician can even determine if “Qualified” or “Reliable” is a bigger concern for his customers by testing whether an Ad titled “Qualified Dublin Electrician” brings more visitors to his website than an Ad titled “Reliable Dublin Electrician”.
By uncovering his customers concerns and then addressing them throughout his sales process our electrician can help to increase the likelihood that a visitor to his website will pick up the phone and give him a call.
Gain A Sustainable Competitive Advantage
The market intelligence that can be gained using Search Engine Marketing is invaluable for businesses agile enough to act upon it.
Not only can they construct better sales funnels that bring them more sales, but they can see changes in market conditions before their competitors, and amend these sales funnels or create new ones to take advantage of this knowledge.
Search Engine Marketing is one of the quickest and most cost effective ways to find out what services and products people are actively looking for, and enabling you to be found by them.
{ 2 comments… read them below or add one }
Hi Andy,
How are you? You make a lot of sense in what you say, now if only I had the time to put it to use!
Hi Niamh,
Thanks for reading and thanks for the kind words!
It doesn’t take too long to get going, it’s actually more useful to do a little bit regularly than try and do everything all at once. You’ll find you learn from market feedback, and your campaigns and strategies will evolve over time.
Andy