Many businesses spend a lot of time and effort building a website and then leave it at that, but at the end of the day you don’t need a website, you need more sales.
Once you have your website you’ll often discover that no-one finds it unless you tell them the website address, and so you don’t get the phone calls and sales leads that you were hoping for.
You realise that you can’t compete if you can’t be found, so you then try and get your website visible and optimise it for a search phrase such as “kildare electrician shower installation” only to find that no-one ever uses that search phrase.
Profit by Giving People What They Want
You should do things the other way round. You should find out what people are looking for first, and then build a website to give it to them.
You should build “online sales funnels” to divert people who are searching online for your products and services to a website that leads them to fulfilling your goal.
Your strategy should allow you to have an online presence as quickly and cheaply as possible, and allow you start getting traffic immediately. At the same time you should be regularly analysing your website usage and search trends so that you can tailor your offering to where the most demand is.
It’s all about boxing clever. Don’t spend all your time and energy building out website pages for things no-one is looking for… concentrate on the low hanging fruit, get profitable, then start working your way through the rest of the market until you’re the dominant business.
If you’re getting all the online traffic then you just have to work out how to make money out of it.
{ 2 comments… read them below or add one }
A very good headline, its so true! When I meet clients to set up a social media campaign , most of them are still thinking about traditional websites – they look great but don’t have any real call to action or interaction with readers, so people don’t tend to return.
Think your approach sounds similar to mine, and it works.
Thanks for a good article
Thanks for the comment Helen.
Yep, the approach works alright.
It’s funny how many people do it the wrong way round isn’t it?
Build it and they will come… rather than find out what people are looking for, then build that instead.